Garage48 Market Lab - Thailand Edition
Thai startups, are you ready to test your potential in Europe? Apply Now!
The Royal Thai Embassy in Helsinki and depa, in collaboration with Garage48, are bringing Garage48 Market Lab - Thailand Edition to Bangkok. The programme is designed for ambitious Thai startups looking to explore European opportunities, strengthen their product and sharpen the way they present their business internationally.
Expanding into a new market raises a lot of questions.
Who could become your customer in Europe? Does your product communicate enough trust? Is the user experience right for a different market? What needs to change in your positioning? Can you explain your opportunity clearly enough to interest customers, partners and investors?
Market Lab is built around working on those questions using your own startup as the case.
The program combines five-day online preparation with an intensive five-day week in Bangkok. Together with experienced Garage48 experts and mentors, selected startups will work on their market assumptions, product and UX, customer experience, international positioning ,and pitch.
This is not about sitting through lectures. It is about testing, improving ,and making decisions.
What will we work on?
- Explore your European opportunity
- Look at potential customers, market opportunities and what entering a European market could realistically mean for your startup.
- See your product through a new customer's eyes
- Examine your product, onboarding, usability, trust signals and customer journey from the perspective of international and European users.
- Improve your product and UX
- Identify one meaningful area to improve, test, or develop. Depending on your startup, this could be a user flow, prototype, feature, customer test, or another focused product experiment.
- Sharpen your positioning
- Get clarity on who you are building for, what problem you solve, and why your solution deserves attention in a new market.
- Strengthen your pitch
- Refine your story and improve how you communicate your startup to international customers, partners, and investors.
Finish the programme with clearer priorities and a practical direction for what to test, build, and pursue next.
Who are we looking for?
We are looking for 15 ambitious Thai startups ready to think beyond their home market.The program is best suited for founders who already have a product or solution to work with and are interested in exploring international growth. Most importantly, participants should be ready to actively work on their startup during the program, question assumptions, receive direct feedback, experiment with their product, and rethink how they present it to a new market.
How does it work?
Online: 14-18 September 2026
Bangkok: 21-25 September 2026
The program starts with a light online preparation phase,and workshops, and is followed by an intensive week of workshops, building, mentoring , and feedback in Bangkok.
By the end of Market Lab, the goal is not simply to know more about Europe.The aim is to leave with a clearer market hypothesis, a stronger product or UX direction, a sharper pitch, and concrete next steps for your startup.
Ready to put your startup to the test?
Apply Now for Garage48 Market Lab - Thailand Edition
Deadline to apply 10/09/2026